Walgreens’ Ad-Laden Freezer Door Screens Were a $200 Million Disaster
A few years ago, shoppers at major grocery and convenience stores started to notice something strange: The doors to the stores’ refrigerators and freezers were covered with digital screens. Actually, “notice” is putting it gently. With their eye-catching animations, pop-up ads, and noisy audio, the screens were imposing—and that’s when they worked correctly. When the […]