HarbourView Equity Partners, an alternative asset management company focused on investment opportunities in the sports, media and entertainment space, has tapped strategic firm The CultureShaker, founded by Lucinda Martinez, to lead all brand, marketing and PR promotional efforts for the firm and its portfolio, which includes Mucho Mas Media, its slate of hip-hop biopics in […]
Warner Bros. Discovery has tapped former Netflix exec Eric Pallotta to spearhead social strategies and editorial campaigns as part of marketing for the Max streaming platform. As group senior vp of global brand, social and editorial for WBD’s direct-to-consumer division, Pallotta will drive social strategies and editorial campaigns for the studio’s flagship streaming platform. “I […]
Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. getty The festive season is both an exciting opportunity and a challenge for small businesses. With large corporations dominating the advertising space, it can be difficult for smaller players to get noticed. However, a […]
In this episode Seth speaks with Lorraine Twohill, the long-time CMO at Google, someone who understands product marketing, arguably as well as anyone ever, and better than almost anyone ever. As Google’s CMO, Lorraine oversees a global team responsible for telling the story of Google’s brand and bringing to life how its many tools — […]
The first footage of Longlegs director Osgood Perkins shared with distributors Neon was a short clip showing the Nicolas Cage reveal. “It was a very tiny piece of footage, a very early image and I’ve never seen anything like that,” remembers Neon boss Tom Quinn. “If it wasn’t Nick Cage [doing that performance] it would […]
Blair Rich — the longtime Warner Bros. marketing veteran — has landed at Legendary. Rich will join the Dune studio as its chief marketing and commercial officer, reporting directly to CEO Joshua Grode and head of production Mary Parent. In the role, she will be responsible for global marketing operations, including the application of new […]
FX was named the North American and the global marketing team of the year at the Global Entertainment Marketing Academy of Television Arts & Sciences’ inaugural GEMA Awards event on Thursday. The Global Entertainment Marketing Academy of Arts & Sciences is the org formerly known as Promax that relaunched in February, expanding from TV to include verticals devoted […]
In today’s fast-paced digital landscape, creating engaging and personalized customer experiences is paramount to business success. Enter digital experience platforms (DXPs)—powerful systems designed to revolutionize how companies interact with their audiences across various digital channels. Let’s dive into the fascinating world of DXPs and explore how they are reshaping marketing strategies. The Genesis of Digital […]
Concept of business education. getty As a marketing professor at a top MBA program, one of the challenges that students have is navigating “off-campus” recruiting, which refers to a recruiting process that takes place outside of the campus environment. Because the process happens beyond an institution’s career center, it typically requires that students identify target […]
Christopher Stauffer is CEO of STAUFFERa digital agency that creates websites, apps, and creative solutions for brands and organizations. getty Do you manage your sales data in Salesforce, host your e-commerce platform on Shopify, store your video content on Vimeo and maintain customer interactions through Zendesk? Headless architecture allows you to integrate these disparate elements […]
