Transforming a car manufacturing plant entering its seventh decade into a futureproof facility, ready for AI-powered autonomous driving, comes with natural challenges. Among them: 1960s architecture drawings—and the imperial system. “We had to survey everything and go out with the tape measure,” explains Dan Ford, site director at Jaguar Land Rover’s (JLR) site in Halewood, […]
Luxury carmaker Jaguar — owned by India-based Tata Motors (TATAMOTORS.NS, TATAMOTORS.BO) — has unveiled a new all-electric concept car dubbed the “Type 00.” This unveiling comes at a time when the company is experiencing mixed reviews about its recent rebranding efforts and new logo. Yahoo Finance Senior Autos Reporter Pras Subramanian breaks down the details, […]
One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in bright couture emerging from a yellow escalator into a lilac lunar landscape, it didn’t even hint at a car. […]
