There’s nothing quite like discovering a beauty product so good, it becomes an instant staple in your routine. But when that new find also happens to be affordable? That’s the kind of joy that makes us want to shout it from the mountaintops (or, more realistically, share it with the group chat). And, when it […]
“e.l.f. proves that whatever you want, you don’t have to spend a ton of money to have great products that last you a long time and make your beauty routine easier,” King tells Refinery29. You may remember King as The Kissing Booth’s refreshingly real Elle Evans, but she has since gone on to show her […]
Investing in premium original content is looking less and less like a passing fad in the fashion and beauty business. Brands in that space have increasingly been founding in-house production divisions to create and collaborate on content that moves past traditional advertising — and further into worlds like art house film and urgent digital culture. […]
