USANEWSBEST

Lifestyle & Culture

Toast, the Low-Key Brand, Expands Its U.S. Presence

At the end of last year, the lifestyle brand Toast quietly opened its second store in the United States on Elizabeth Street in New York’s NoLIta neighborhood. Suzie de Rohan Willner, its chief executive and an unassuming and warm presence, had flown in from London opening week. Standing by the newly installed store shelves, with […]

Lifestyle & Culture

The Quiet Luxury Brand That’s Suddenly Very Loud

Loro’s push to the forefront didn’t end there. This month alone, other men of the moment like Drew Starkey have also worn the label on the step and repeat (though Starkey opted for a more classic and timeless look—a black double-breasted suit). At the Academy Museum Gala, Sebastian Stan and Jon M. Chu sported the […]

Business & Finance

Fabletics Is More Than Just A Celebrity Athleisure Brand

TORRANCE, CA – SEPTEMBER 26: Kate Hudson visits Fabletics at Del Amo Fashion Center on September … [+] 26, 2017 in Torrance, California. (Photo by Stefanie Keenan/Getty Images for Fabletics) getty When actress Kate Hudson burst on the scene with the direct-to-consumer Fabletics athleisure brand with its membership offer about a decade ago, I dismissed […]

Lifestyle & Culture

How British Brand Damson Madder Found Success In The US

Damson Madder has seemingly struck gold with its approach, but in today’s ultra-saturated brand landscape, it wouldn’t be possible without a strong vision and defined direction. For its U.S. hard launch, Hill enlisted the help of MODEWORLD, the NYC-based PR agency known for emboldening then-early-stage labels including Eckhaus Latta, Maryam Nassir Zadeh, Sandy Liang, Collina […]

Entertainment

HarbourView Taps The CultureShaker to Lead Brand and Marketing Efforts

HarbourView Equity Partners, an alternative asset management company focused on investment opportunities in the sports, media and entertainment space, has tapped strategic firm The CultureShaker, founded by Lucinda Martinez, to lead all brand, marketing and PR promotional efforts for the firm and its portfolio, which includes Mucho Mas Media, its slate of hip-hop biopics in […]

Entertainment

Beauty Brand e.l.f. Cosmetics Launches Production Arm

Investing in premium original content is looking less and less like a passing fad in the fashion and beauty business. Brands in that space have increasingly been founding in-house production divisions to create and collaborate on content that moves past traditional advertising — and further into worlds like art house film and urgent digital culture. […]

Lifestyle & Culture

Phillip Lim Exits Namesake Brand

This article first appeared on Vogue Business. Phillip Lim is stepping down as creative director of 3.1 Phillip Lim, the brand he co-founded with his friend and business partner Wen Zhou in 2005. Zhou will carry the brand forward as sole owner and CEO, while Lim pursues “new ventures”. The co-founders said it marked a […]

Entertainment

Russell Brand Comment Not ‘Politically Related’

Nicole Scherzinger is clearing up what she meant when she commented on far-right troll and accused sexual abuser Russell Brand‘s post. On Friday, the Pussycat Doll apologized to the fans who thought her comment on his Instagram showing off a MAGA-style “Make Jesus First Again” cap was “politically related,” stating that she was trying to […]