If the agreed-upon settlement of the House v. NCAA court case is approved in April by California-based Judge Claudia Wilken, it will usher in an era in which schools in the Power Five conferences can directly pay athletes for their name, image, and likeness. It is a progression of the messy post-2021 world of athlete […]
Anima sana in corpore sano is a Latin phrase that means “a sound mind in a sound body.” It’s also the founding ethos (and acronym) behind Asics, one of the most popular running shoe brands in the world. The Kobe-based sportswear company’s first shoe (way back in 1950) was for basketball, and the brand’s no […]
Victoria Garrick Browne holding the Adidas x THO shoes and wearing the Adidas x THO hooded jersey. The Hidden Opponent On November 1, 2024, The Hidden Opponent (THO), a non-profit dedicated to supporting athletes’ mental health, announced their partnership with the global athletic brand Adidas to address a vital and often overlooked issue in sports. […]
